The services given by IdeaLab under the context of industrial design involves determining the purpose of the product, creating an identity for the product, and establishing, sustaining and improving the company image with the product. Taking into consideration the customer requirements, available manufacturing technologies performs this process, target market needs competitive products, contemporary marketing strategies and morphological approaches. This stage provides the foundation for the development effort, and if poorly done can undermine the entire effort.
•Creative & Developmental
•Sourcing (component supplier/service/manufacturer)